Essential Research for Vegetarian-Oriented Businesses

Latest Report: Vegetarians Count!

Cultivate Research reviewed more than 20 of the most significant research studies conducted over the past six decades to estimate the number of vegetarians and vegans in the U.S. and understand the long-term trends.

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Vegetarian Consumer Trends Series

If you're a vegetarian food manufacturer, distributor, retailer, or marketer, Cultivate Research’s new Vegetarian Consumer Trends series provides essential insights about key consumer segments.

This series results from a comprehensive research study about the attitudes and behavior of U.S. adults toward meat reduction and their use of meat and dairy alternative products. The series addresses how many people are reducing or eliminating meat as a part of their diet - and for what reasons - and assesses what the trends mean for you.

This series overview includes high-level findings regarding meat consumption and reduction among U.S. adults, including general dietary trends and definition of the major meat consumer groups identified. It also presents the full methodology behind Cultivate Research’s multi-phase study.

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Each of our Vegetarian Consumer Trends reports provides detailed and unique data on these important consumer segments, as well as recommendations for how to reach them most effectively. Each report provides approximately 25 pages of essential information, including estimates of segment population size, growth forecasts, detailed data on personal and social dynamics, and other valuable knowledge to help companies reach these critical consumers.

1. Active Meat Reducers (1): Profile and analysis of consumers who have reduced their overall meat consumption in the past year.
2. Semi-Vegetarians (2): Profile and analysis of consumers who say they consume meat with less than one half of their meals.
3. Vegetarians and Vegans (3): Profile and analysis of consumers who abstain from consuming meat (vegetarian) or all animal products (vegan).

Segment Reports 1, 2, and 3 (descriibed above) can be ordered individually at a price of $350 per report (plus printing/shipping, if applicable). The entire series can be ordered for a total price of $950.

• To purchase, please download our order form (PDF file)

If you have any questions about Cultivate Research’s Vegetarian Consumer Trends series or if you prefer to place an order directly, please contact us.