About Cultivate Research

Cultivate Research is the leading consumer and market research company serving the needs of the vegetarian foods industry and related businesses.

Our professionals provide high-quality research consulting services, presentations, and written reports to support the strategic and marketing needs of vegetarian food manufacturers, distributors, retailers, and marketers.

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Meet the Cultivate Research Team

Cultivate Research was founded in 2007 by Che Green and Katrina Munsell, two professionals with decades of experience in market research and a deep understanding of the vegetarian foods industry. Che is a former analyst, investment banker, and research manager for the Microsoft Corporation. In addition to his technology experience, Che has spent most of the past ten years researching the natural foods sector and specifically consumers of vegetarian and vegan products.

For nearly a decade, Katrina Munsell was a marketing research manager for Kelco, the leading manufacturer and supplier of specialty hydrocolloids, natural food ingredients used to formulate low- and no-fat foods for the healthy foods sector. She also played a key role in the market development and commercialization of vegetarian microalgae-based omega-3 fatty acids, now used to supplement a variety of foods.

Our Sustainability Commitment

Cultivate Research is committed to incorporating sustainable practices into every aspect of our business. As a small company with no central office, our ecological footprint is already fairly modest, but we are constantly striving to reduce our impact even further. Please see below for a list of the practices currently in place at Cultivate Research.

• Electronic documents are used whenever possible internally and for clients.
• Our employees work from home offices, thereby avoiding commutes.
• We conduct meetings via conference calls to avoid unnecessary travel.
• We use exclusively recycled content printer paper and recycled ink cartridges.
• Our business cards were printed on recycled paper, saving an estimated 3.3 pounds of greenhouse gases.
• We recycle all of the paper, glass, aluminum, etc. used in the course of business.
• We only use compact florescent light bulbs (and we dispose of them properly).

Cultivate Research is an affiliate of HRC, a nonprofit, nonpartisan research organization.